Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a highly sought after social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their smartphones one the market and would allow the actual easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to organise so strategies low barriers to admittance.
It can be a medium that allows for easy sharing of content 24 hours a day.
What type success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and associated with others have been able wireless the tool to:
To increase awareness to their products and services.
To increase brand attractiveness.
To showcase their community and pro bono try to inspire and attract prospective customers to build relationships their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses as being a result its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be able to posted and shared persons either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as many small businesses also been able to leverage the power of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the of attractive photographs of their food and images of cafe meals that buy instagram likes users would be attracted to, as well as using hashtags that foodies, food bloggers some other Instagram users would have an interest in or search in support of.
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram bank account. This ‘influencer’ group translates to , there are many eyeballs there ready to view your merchandise. The audience has now been intended for you. The engagement has been formed and making use of this through your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will to be able to to expand your audience more speedily. Therefore taking time to identify key ‘influencers’ in your industry and how you can tap into this crucial.
Hashtags – What are they?
How can they be used to increase business exposure?
I claim that if you are interested in getting onto Instagram you spend time beforehand doing your Hashtag research. Hashtags are tags that you can incorporate a caption of a photo that you upload. By utilizing a hashtag you need to use the # symbol at the front of the tag which usually add a keyword or several keywords without spaces after the hash representation. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already consider hashtags for the reason that are also popular on Twitter but if you are not take a glance online notice some associated with how they are being used. The reasons for the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.